Innovation Festival Finale in Milan celebrates the launch of the "European Creative Industries Alliance” in style
On 27-28 February, some 300 policy-makers and practitioners gathered in Milan, Italy, for the official launch of the European Creative Industries Alliance during the Innovation Festival (IF) Finale. European Commission Vice-President Tajani was joined by high-level speakers from related initiatives in the discussions on how to better support creative industries in practice.
This event brought together for the first time the 28 partner organisations from 12 countries that build the core of the European Creative Industries Alliance. This new policy initiative is an open platform that combines policy learning with 8 concrete actions on innovation vouchers, better access to finance and cluster excellence & cooperation in order to develop and test better policies and tools for the creative industries. The initiative was set up by the European Commission’s
The conference began with policy discussions highlighting the importance of creative industries and how these industries can better be supported in
Vladimír Šucha, Director of Culture and Media at the European Commission’s Education and Culture Directorate-General, highlighted the great economic potential of creative industries for rebuilding
In his speech, Reinhard Büscher, Head of the Support for Industrial Innovation Unit at the European Commission’s
The coordinators of the Policy Learning Platform of the European Creative Industries Alliance (ECIA), Johanna van Antwerpen and Eva Monnikhof from Amsterdam Innovation Motor invited policy-makers from regional and national organisations to actively participate in ECIA and to respond to the open Call for the expression of interest for members of the Policy Learning Platform (deadline 17/04/2012). They expressed their intention to establish the ECIA Policy Learning Platform as on open platform for all regional, national and European initiatives aiming at promoting creative industries in
The discussions in the parallel workshop on cluster excellence & cooperation were dominated by the question of how to build trust, spill-overs and cross-sectoral linkages within creative industries and with other industries. Participants agreed that there is a need to develop and test better tools to achieve this. The coordinators Klaus Haasis and David Furmage of the two cluster partnerships of the European Creative Industries Alliance – ECCL and Cluster2020 – invited others to engage in their activities and to participate in Creative Camps and other planned events, which will address these issues.
Participants of the parallel workshop on access to finance stressed the need to increase the efficiency of the use existing funds and to channel them better towards helping creative industries companies in accessing finance. It was pointed out that venture capital is particularly crucial for high-growth potential companies in the creative industries. Participants agreed that SMEs are not necessarily always ready to access and receive financing form investors. Michela Michilli and Barbara Cruz from the two access to finance partnerships of the European Creative Industries Alliance – FAME and C-I factor – informed how they would work towards developing better support for entrepreneurs in the creative industries. The recommendation was made that creative SMEs need to focus on aspects of scalability, exit and the defendable competitive position of their business in order to access equity financing.
The emphasis of the parallel workshop on business support was on innovation voucher schemes that aim to facilitate cross-sectoral linkages by offering innovation vouchers to companies in traditional sectors to access creative services like design from the creative industries. Three of the four voucher schemes actions under the European Creative Industries Alliance – VINCI, FAD-INS, +INNOVA Creativity and 4CNW – have such a focus in their implementation approach. Participants stressed that voucher schemes should not be seen as a permanent funding instrument, but as an exploratory instrument to create new markets for services and more spill-over effects.
· To view some video clips and interviews from the event, please click here.